CMDS-CASE STUDY
2025

LIFE IN MOTION IS A SERIES OF AMBIENT MOTION STUDIES CREATED FOR CRENDONY, VISUALISING DISTORTION, TEMPO AND THE RHYTHM OF MOVING THROUGH A CITY.

(Close)

Life in Motion is a series of ambient motion studies created for CRENDONY, visualising distortion, tempo and the rhythm of moving through a city.

Study 01

CRENDONY stretches, contracts and bends in response to the city’s pulse. Each distortion mirrors the speed of London streets: fast, irregular, alive.

The same principle informs the image treatment. Stills are warped, blurred and stretched in rhythm with the city, capturing the distortion of memory, movement and peripheral vision.

When the logo moves, the images hold still. When the imagery shifts, the logo rests. Each element takes its turn, creating a visual flow echoing the city's beat.

FK Grotesk Neue
Rhymes Display

Touchdesigner
After Effects

Study 02

This direction explores blurred motion with a sculptural logo to create contrast. Fluid distortion meets grounded form, reflecting the tension between movement and presence in the city.

Typography becomes tactile, organic, breathing with the weight of urban momentum.

The image holds the blur of passing moments while the logo anchors the frame. Together they form a system of tension and release, where motion and stillness alternate to reflect the pace of the street.

Beltram

SideFX Houdini
Touchdesigner
After Effects

Motion Sketches

A series of exploratory motion sketches.